开yun体育网蓦然在飞奔和奥迪的心中激起了层层漂泊-kaiyun(开云)官方网站 登录入口

在汽车界的这场莫得硝烟的干戈中，良马蓦然告示：“我不玩了，价钱战到此适度！”这一音书就像一颗石子参加平稳的湖面，蓦然在飞奔和奥迪的心中激起了层层漂泊。我们今天就来聊聊，当良马选拔优雅回身，飞奔奥迪是否还应该无间在这场价钱泥潭里顽抗呢？

当先，良马这一招“以守为攻”可不是唐突说说。东谈主家手里持着的是聚首三年豪华车市集销量冠军的宝座，纯电动车销量亦然蹭蹭往高涨，增幅高达34%。这背后，是良马对居品力的自信，亦然对品牌价值的信守。良马不降价，是在告诉市集：我们有的是货真价实，无用靠廉价换销量。

反不雅飞奔和奥迪，濒临良马的“高姿态”，心里忖度是五味杂陈。降价吧，伤筋动骨，利润被削薄，还可能影响品牌形象；不降吧，市集份额眼看就要被抢走，心里阿谁急啊！但别急，我们得感性分析分析。

飞奔，算作豪华车的老年老，一直以来王人以豪华、惬意著称。要是无间价钱战，那岂不是自降身价？飞奔应该商酌的是如安在保持价钱领会的同期，晋升居品附加值，比如更优质的行状、更个性化的定制等，让滥用者感受到“一分钱一分货”的委果。

奥迪呢，夹在飞奔和良马之间，向来以性价比著称。但性价比不就是廉价，奥迪应该念念考的是如安在技能、策画等方面作念出各异化，让滥用者合计选拔奥迪是物超所值的。毕竟，滥用者买车不单是看价钱，更垂青的是玄虚体验。

再者说，价钱战看似短期内能刺激销量，但长期来看却可能毁伤品牌形象，导致滥用者对品牌的判辨固化在“低廉”二字上。这可不是豪华品牌想看到的地点。

飞奔奥迪啊开yun体育网，简直得好好想想了。良马也曾作念出了选拔，你们是随着它的步调优雅回身，照旧无间在价钱战的泥潭里摸爬滚打？我的提出是，不妨学学良马的自信与稳固，找到我方的中枢竞争力，用实力谈话，用品性得回市集。毕竟，信得过的豪华，从来王人不是靠廉价堆砌出来的。

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