开yun体育网蓦然在飞奔和奥迪的心中激起了层层漂泊-kaiyun(开云)官方网站 登录入口
在汽车界的这场莫得硝烟的干戈中,良马蓦然告示:“我不玩了,价钱战到此适度!”这一音书就像一颗石子参加平稳的湖面,蓦然在飞奔和奥迪的心中激起了层层漂泊。我们今天就来聊聊,当良马选拔优雅回身,飞奔奥迪是否还应该无间在这场价钱泥潭里顽抗呢?
![](http://p1.img.360kuai.com/t110df81bbcad71ea2ec40fdd19.jpg)
当先,良马这一招“以守为攻”可不是唐突说说。东谈主家手里持着的是聚首三年豪华车市集销量冠军的宝座,纯电动车销量亦然蹭蹭往高涨,增幅高达34%。这背后,是良马对居品力的自信,亦然对品牌价值的信守。良马不降价,是在告诉市集:我们有的是货真价实,无用靠廉价换销量。
![](http://p0.img.360kuai.com/t110df81bbcdfab4a9dd966652a.jpg)
反不雅飞奔和奥迪,濒临良马的“高姿态”,心里忖度是五味杂陈。降价吧,伤筋动骨,利润被削薄,还可能影响品牌形象;不降吧,市集份额眼看就要被抢走,心里阿谁急啊!但别急,我们得感性分析分析。
飞奔,算作豪华车的老年老,一直以来王人以豪华、惬意著称。要是无间价钱战,那岂不是自降身价?飞奔应该商酌的是如安在保持价钱领会的同期,晋升居品附加值,比如更优质的行状、更个性化的定制等,让滥用者感受到“一分钱一分货”的委果。
![](http://p2.img.360kuai.com/t110df81bbc288a2c6e0712d182.jpg)
奥迪呢,夹在飞奔和良马之间,向来以性价比著称。但性价比不就是廉价,奥迪应该念念考的是如安在技能、策画等方面作念出各异化,让滥用者合计选拔奥迪是物超所值的。毕竟,滥用者买车不单是看价钱,更垂青的是玄虚体验。
![](http://p1.img.360kuai.com/t110df81bbcd86cddab4ce05d25.jpg)
再者说,价钱战看似短期内能刺激销量,但长期来看却可能毁伤品牌形象,导致滥用者对品牌的判辨固化在“低廉”二字上。这可不是豪华品牌想看到的地点。
飞奔奥迪啊开yun体育网,简直得好好想想了。良马也曾作念出了选拔,你们是随着它的步调优雅回身,照旧无间在价钱战的泥潭里摸爬滚打?我的提出是,不妨学学良马的自信与稳固,找到我方的中枢竞争力,用实力谈话,用品性得回市集。毕竟,信得过的豪华,从来王人不是靠廉价堆砌出来的。
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